Legal
Your Privacy
Matters to Us
Advanced Roofing Muskoka Inc takes your privacy seriously. This policy explains exactly what we collect, why we collect it, and how we protect it. We follow PIPEDA and CASL in every step.
Who We Are
Advanced Roofing Muskoka Inc is a licensed roofing contractor based in Bracebridge, Ontario. We serve residential and cottage property owners across the District Municipality of Muskoka, including Bracebridge, Huntsville, Gravenhurst, Port Carling, Bala, and surrounding lake communities.
Our website is advancedroofingmuskoka.com. We operate this site to provide information about our roofing services and to receive quote and contact requests from property owners.
Privacy Officer
Marcy Dennis is the designated Privacy Officer for Advanced Roofing Muskoka Inc. All privacy questions, access requests, and complaints should be directed to Marcy at the contact information in Section 16 of this policy.
What We Collect
We collect personal information in two ways: directly from you, and automatically through your browser.
Information you provide directly: When you fill out our contact form or use the Muskoka Roof Cost Estimator, you may choose to provide the following.
None of these fields are mandatory except your name and phone number. You choose how much to share.
Information collected automatically: When you visit our website, certain technical information is collected by our web hosting and analytics platforms, including your IP address, browser type, operating system, pages visited, time spent on each page, and the website that referred you to us.
We do not collect payment information, government identification numbers, health information, or any sensitive personal data through this website.
Why We Collect It
We collect only the information we need to run our roofing business and respond to your requests. We do not collect information for speculative or unrelated purposes.
| Purpose | Information Used |
|---|---|
| Responding to your quote or contact request | Name, phone, email, property address, service details |
| Scheduling on-site estimates or remote inspections | Name, phone, property address |
| Sending written estimates and project reports | Name, email, property address |
| Improving website performance and user experience | IP address, browser data, page visit data |
| Meeting legal and regulatory obligations | Any data required by applicable law |
We do not use your information for automated decision-making, profiling, or any purpose unrelated to providing roofing services.
Consent
We collect your personal information only with your knowledge and consent, as required by PIPEDA.
When you submit the contact form on our website, you give implied consent for us to use your information to respond to your request and follow up by phone or email about the roofing project you described.
We do not send marketing emails without your express consent. If you ask to receive project updates, seasonal maintenance reminders, or service information by email, that is treated as express consent under Canada’s Anti-Spam Legislation (CASL).
You Can Withdraw Consent at Any Time
To stop receiving emails from us, reply to any email with “Unsubscribe” or contact Marcy Dennis directly at infoadvanceroofingmuskoka@gmail.com. We will process your request within 10 business days, as required by CASL.
Third Parties We Work With
We do not sell, rent, or trade your personal information. We share your information only with service providers who help us operate this website and respond to your requests. These providers process your data on our behalf and are not permitted to use it for their own purposes.
| Service Provider | Purpose | Data Involved | Privacy Policy |
|---|---|---|---|
| Web3Forms | Delivers contact form submissions to our email inbox | Name, phone, email, notes you entered | web3forms.com/privacy |
| Google Analytics | Measures website traffic and page performance | IP address (anonymized), pages visited, browser data | policies.google.com/privacy |
| Google Fonts | Loads the typeface used on this website | IP address, browser data (standard web request) | policies.google.com/privacy |
| WordPress (Automattic) | Website platform and hosting infrastructure | IP address, server logs, browser data, pages visited | automattic.com/privacy |
Some of these providers store data on servers outside Canada, including in the United States. Data stored in the United States may be subject to access by U.S. government authorities under the USA PATRIOT Act, the U.S. CLOUD Act, or other applicable legislation. We require all service providers to protect your information to a standard consistent with PIPEDA. Where possible, we choose providers that offer data processing agreements aligned with Canadian privacy law.
We may also disclose your personal information if required to do so by a court order, warrant, or other legal process, or to protect the safety of any individual.
Cookies and Analytics
Our website uses cookies and similar technologies. A cookie is a small text file placed on your device by your browser to help websites remember information about your visit.
Google Analytics places cookies on your device to track which pages you visit, how long you stay, and how you arrived at our site. This data is aggregated and does not identify you by name. Google Analytics data may be processed on servers in the United States.
Our contact form powered by Web3Forms does not use tracking cookies. The Muskoka Roof Cost Estimator operates entirely within your browser and does not transmit data until you choose to submit the form.
Your Cookie Options
You can control or block cookies through your browser settings at any time. You can also opt out of Google Analytics tracking using the Google Analytics Opt-Out Browser Add-On. Blocking cookies will not prevent you from using any part of this website.
Data Security
We take reasonable technical and organizational steps to protect your personal information from unauthorized access, loss, alteration, or disclosure.
All pages on this website use HTTPS encryption. You can verify this by checking for the closed padlock icon in your browser’s address bar and the “https” prefix in the URL.
Contact form submissions are transmitted over an encrypted connection through Web3Forms and delivered to a password-protected email account. Access to your submitted information is limited to Marcy Dennis and any staff directly involved in responding to your request.
No method of data transmission over the internet is completely secure. We cannot guarantee absolute security, but we follow current best practices and review our security procedures regularly.
Privacy Breach Notification
If a privacy breach occurs that poses a real risk of significant harm to you, we will notify you and the Office of the Privacy Commissioner of Canada as required by the Digital Privacy Act amendments to PIPEDA. We maintain a log of all breaches as required by law.
Data Retention
We keep your personal information only as long as it is needed for the purpose for which it was collected, or as required by law.
When personal information is no longer required, we destroy it securely by deleting digital records from all accessible locations and inboxes.
Your Rights Under PIPEDA
As a resident of Canada, you have the following rights regarding your personal information under PIPEDA.
To exercise any of these rights, contact Marcy Dennis directly using the information in Section 16. We will respond to all requests within 30 days of receipt.
Email Communications and CASL
Advanced Roofing Muskoka complies with Canada’s Anti-Spam Legislation (CASL), which came into force July 1, 2014.
We send commercial electronic messages including quote follow-ups, project updates, and any promotional communications only when we have your express or implied consent as defined by CASL.
Implied consent applies when you submit a contact form requesting a quote or service. This consent is valid for 24 months from the date of your last inquiry or business transaction with us, as provided under CASL.
Express consent applies when you actively ask to receive updates, seasonal reminders, or service information from us.
Every commercial email we send includes a clear unsubscribe mechanism. You can unsubscribe at any time by replying “Unsubscribe” to any email or by contacting us directly. We process all unsubscribe requests within 10 business days.
Copyright and Website Content
All content on advancedroofingmuskoka.com including text, photographs, before-and-after project images, and page designs is the property of Advanced Roofing Muskoka Inc and is protected by Canadian copyright law.
All photographs on this website are real project photos taken at actual job sites across Muskoka. They are not stock images. Copying, reproducing, distributing, or using any photograph or written content from this website without the express written permission of Advanced Roofing Muskoka Inc is not permitted.
Unauthorized Use
Copying roofing project photos from this website and using them on another website, social media account, or marketing material constitutes copyright infringement. Advanced Roofing Muskoka Inc reserves the right to pursue legal remedies for any unauthorized use of its images or written content.
If you believe your own content has been used on this website without permission, contact us at the details in Section 16 and we will investigate promptly.
External Links
Our website contains links to external websites, including our verified business directory listings on the Better Business Bureau, Yellow Pages Canada, Yelp Canada, ShopMuskoka.com, and MapQuest.
When you follow a link to an external website, you leave advancedroofingmuskoka.com. We are not responsible for the privacy practices, content, or accuracy of any third-party website. We encourage you to read the privacy policy of any external site you visit.
Social Media
Our website displays links to our profiles on Facebook, Instagram, and X (formerly Twitter). These links appear in the website header and footer. Clicking any of these links takes you to a third-party platform that operates under its own privacy policy and data collection practices.
We do not embed social media tracking pixels or widgets directly on advancedroofingmuskoka.com. No data is sent to social media platforms as a result of simply visiting our website. Data is only shared if you actively click a link to one of our social profiles.
No Social Media Tracking on This Site
Unlike some contractor websites, we do not install Facebook Pixel, Instagram tracking scripts, or any other social media tracking code on advancedroofingmuskoka.com. Your visit to our website is not reported to any social media platform.
Children’s Privacy
Our website is intended for property owners and adults who are in a position to request roofing services or enter into a service agreement. We do not knowingly collect personal information from anyone under the age of 18.
If you believe that a person under 18 has submitted personal information through our website, please contact us at the details in Section 16 and we will delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, applicable law, or website technology. When we make changes, we update the “Last Reviewed” date at the top of this page.
Continued use of our website after a policy update constitutes acceptance of the revised policy. If we make a material change that affects how we use your personal information, we will make reasonable efforts to notify you directly if we have your contact information on file.
We encourage you to review this page periodically. The most current version of this policy is always available at advancedroofingmuskoka.com/privacy-policy/.
Contact Us — Privacy Questions
If you have any questions about this Privacy Policy, wish to exercise your rights under PIPEDA, want to access or correct your personal information, or want to withdraw consent, contact our Privacy Officer directly.
Marcy Dennis
Privacy Officer · Advanced Roofing Muskoka Inc
If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada at priv.gc.ca or by calling 1-800-282-1376.
